Mobile New Year









Thursday, Nov 19, 2015

En Vogue to usher in Mobile’s NYE 2016

En Vogue to usher in Mobile’s NYE 2016

MOBILE, Ala., November 19, 2015– The streets of Mobile, Alabama will be filled with revelers from across the country dancing to the music of En Vogue to ring in the New Year in downtown Mobile at the corner of St. Joseph and St. Francis streets on the edge of Bienville Square. Attendees can celebrate the New Year while watching the National College Football Championship play-off games on wide screens placed on the main stage.

Mayor Sandy Stimpson and Councilman Fred Richardson will make the first cut into the world’s largest, edible MoonPie, baked by Chattanooga Bakery, to kick-off the festivities. Attendees are encouraged to decorate umbrellas to march in the second-line parade led by the historic Excelsior Jazz Band down to the main stage.

MoonPie Over Mobile has been featured in the both Garden and Gun Magazine and O, The Oprah Magazine. Both have both named MoonPie Over Mobile as one of the must do New Year’s Eve events in the country.

In addition to the music, the evening will end in a laser light show and fireworks. It promises to be the best New Year’s in the South and the perfect time to visit Mobile. The 12-foot-tall electronic MoonPie will descend from the 34-story RSA Trustmark skyrise as the city welcomes 2015 and the beginning of Mardi Gras season.

“Downtown Mobile is going to be the place to be this New Year’s Eve,” said Carol Hunter, President of Event Mobile, Inc. “Last year we had more than 60,000 people attend MoonPie Over Mobile and we expect the streets to be filled again,” said Hunter. “We are extremely pleased to have the City of Mobile and the Retirement Systems of Alabama (RSA) support this celebration.”


For the eighth year, MoonPie Over Mobile gives locals and tourists a chance to experience New Year’s Eve with a bit of Mardi Gras flavor, especially with the second line parade and giant edible MoonPie. With the college football play-off games taking place on New Year’s Eve this year, a “tailgate party” will be set up in front of the main stage showing the telecasts. Attendees are encouraged to enjoy the evening with their families eating and celebrating their team’s winning effort, participating in the second line and dancing to En Vogue.

“All eyes will be on Mobile this New Year’s Eve,” said Mobile City Councilman Fred Richardson. “The City of Mobile is proud to once again to be a major sponsor of the New Year’s celebration, with both locals and visitors alike filling the streets of Mobile and the hotel rooms in the city.” Richardson is credited for creating the MoonPie Over Mobile concept.

“We are proud, on behalf of our 4000 local employees at Austal to again sponsor the main stage and bring great talent such as En Vogue to Mobile to celebrate the New Year,” stated Craig Savage, Communications Director for Austal.

Why a MoonPie?
Mobile is the home of America’s first Mardi Gras celebration, and the MoonPie is the favored “throw” of the hundreds of Mardi Gras maskers riding the floats during the extensive Mardi Gras parade season. MoonPies were first thrown from Mardi Gras floats in 1952. Today, Mobile consumes more than four million MoonPies annually, and has adopted the delicious treat as an informal emblem. For the MoonPie Over Mobile celebration, this southern city has teamed up with Chattanooga Bakery, the maker of the iconic MoonPie marshmallow sandwich, to create a giant edible MoonPie at the Renaissance Mobile Riverview Plaza as the featured attraction for its New Year’s Eve celebration. Chattanooga Bakery is gearing up for next year’s 100th anniversary of the MoonPie birth.

About En Vogue
En Vogue is a chart topping American rhythm and blues group who first had Top Ten success in 1989 with “Hold On”, followed by “My Lovin’ (You’re Never Gonna Get It)” in addition to “Give Him Something He Can Feel” and “Free Your Mind”. In 1996 “Don’t Let Go (Love)” became their third single to reach number two in the United States.

En Vogue has sold over 20 million records worldwide, and have received seven Grammy nominations.

Sponsors
Austal
City of Mobile
Retirement Systems of Alabama
Chattanooga Bakery









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